“I was on a roof when they called.”
The call went to voicemail. The homeowner called the next company on the list.
For home-service contractors in DC, Maryland and VirginiaLead follow-up that keeps
Lead follow-up that keeps
your crew booked
Missed calls and slow replies cost you jobs you already paid to get. ScaleFoundry puts every call, text and web form in one inbox, texts back missed callers automatically, books estimates on your calendar, and asks finished customers for a Google review.
- Missed-call text back
- Online booking
- Google review requests
Plans from $97 a month. Month-to-month. Cancel anytime. You own everything we build.
Example
Straight facts
- Based in the DMV. Serving DC, Maryland and Virginia, plus remote nationwide.
- You own it. Everything we build lives in your account.
- Month-to-month. Cancel anytime.
- Google review management on every plan.
- A real person answers 301-321-8805.
Where the jobs go
Where the jobs go
A lot of lost jobs never get to the price conversation. They slip away in the first few hours.
“I sent the estimate and never heard back.”
Nobody followed up, so the job went cold.
“We do good work, but our reviews don’t show it.”
Happy customers were never asked.
“Leads are in my texts, my email and a notepad.”
Nothing lives in one place, so things slip.
Example
Before
Missed call at 7:40 PM. It goes to voicemail. You call back the next morning, and they already booked someone else.
After
Missed call at 7:40 PM. A text goes out right away with your booking link. They can pick a time before they call anyone else.
Example only. Your results depend on your market, your prices and how fast your team works.
Example lead journey
From missed call to paid job to Google review
Example lead journey. Features shown are on the Professional plan.
- 1
Catch it
A homeowner in Silver Spring calls while you’re on a job. The call is missed, so ScaleFoundry texts them back automatically. The lead lands in your inbox with the call, the text thread and their details.
- 2
Book it and get paid
They pick a time from your calendar link, and a reminder goes out before the visit. When the work is done, you text them the invoice and they pay from their phone.
- 3
Ask for the review
Once the job is marked done, they get a text asking for a Google review. Every customer gets the same ask. We never screen out unhappy customers.
Demo
Click through the system
This is a sample account with made-up data. Click the tabs to see what you’d use every day.
Inbox
- Missed call, text sent automaticallyNew
- Web form: gutter repair quoteNew
- Chat: Do you work in Arlington?Reply
Calls, texts, web forms and chat in one list. Reply from your phone or your desk.
Sample account. Names and numbers are made up.
Real screens from our demo account
Leads, pipeline value and win rate at a glance.
Sample account. Names and numbers are made up.
What ScaleFoundry handles
A person sets it up. The system runs it. You see all of it.
One inbox.
Calls, texts, web forms and chat land in one place.
Missed-call text back.
Every missed caller gets a text so they don't move on.
Online booking.
Customers pick an open time, and reminders go out by text.
Google review requests.
Every finished customer gets asked. On every plan.
AI chat follow-up.
Answers website visitors and books them. Professional and Premium.
Google Local Services Ads.
We set up and manage your ads so leads come in. Premium only. Ad spend is paid to Google.
Built around how your trade books work
An emergency HVAC call and a landscaping estimate don’t follow up the same way. Every setup starts with your trade.
HVAC
Catch the no-heat call at 10pm.
After-hours text back and booking for service calls and install estimates.
See how it works for HVAC
Plumbing
Answer the burst-pipe call first.
Fast replies on emergencies, plus follow-up on bigger quotes.
See how it works for Plumbing
Roofing
Follow up after the storm rush.
Keep inspection requests and estimates from piling up.
See how it works for Roofing
Cleaning
Turn quotes into recurring clients.
Quick quote replies, booking and visit reminders.
See how it works for Cleaning
Landscaping
Handle the spring estimate rush.
Book walk-throughs and follow up on every bid.
See how it works for Landscaping
General contractors
Keep long bids from going cold.
Steady follow-up on estimates that take weeks to decide.
See how it works for General contractorsPlans and pricing
Three plans. Start where it makes sense and move up when you’re ready.
Essential
$97/month
$970/year
Two months free vs. monthly.
Own your lead inbox. You run it.
- Forms, chat and calendar that capture leads
- Missed-call capture basics
- Google review management
- Self-serve setup, or add guided setup for $199
- Not included: ads management, AI follow-up, monthly care.
Start with Essential
Month-to-month. Cancel anytime.
Professional
$297/month
$2,970/year
Two months free vs. monthly.
We keep missed calls turning into booked estimates.
- Everything in Essential
- Missed-call recovery, plus chat and forms that book estimates
- AI chat care, up to 2 hours a month from our templates
- Booking kept live and working
- Monthly booked-jobs scorecard
- Setup included, usually 1 to 2 weeks
- Not included: Google Local Services Ads management.
Choose Professional
Month-to-month. Cancel anytime.
Premium
$497/month
$4,970/year
Two months free vs. monthly.
Leads coming in while you're on the job.
- Everything in Professional
- Google Local Services Ads setup and management
- Website with forms and a booking calendar
- AI chat and AI voice follow-up
- Leads go straight into your pipeline
- Done-for-you setup included
Go Premium
Month-to-month. Cancel anytime.
Premium ad spend is paid to Google separately. ScaleFoundry manages the setup and the system. No lead, review or job volume is guaranteed.
Month-to-month. Cancel anytime. You own everything we build.
Compare plans
| Feature | Essential | Professional | Premium |
|---|---|---|---|
| Monthly price | $97 | $297 | $497 |
| Annual price (2 months free) | $970 | $2,970 | $4,970 |
| Setup | Self-serve. Optional guided setup, $199 | Included. Guided install, 1 to 2 weeks | Done-for-you setup included |
| One inbox for calls, texts, forms and chat | Yes | Yes | Yes |
| Missed-call text back | Basics | Full recovery | Full recovery |
| Online booking calendar | Yes | Yes, kept live by us | Yes, kept live by us |
| Google review management | Yes | Yes | Yes |
| AI chat follow-up | No | Yes, care up to 2 hrs/mo | Yes |
| AI voice follow-up | No | No | Yes |
| Monthly booked-jobs scorecard | No | Yes | Yes |
| Website with forms and calendar | No | No | Yes |
| Google Local Services Ads management | No | No | Yes, ads start once Google approves |
| Contract | Month-to-month | Month-to-month | Month-to-month |
What would this cost you separately?
Plenty of contractors pay for several tools that each do one piece. Type in what you pay now and compare.
| Tool | $ per month |
|---|---|
| Answering service or missed-call texting | |
| Online booking app | |
| Review request tool | |
| Website chat | |
| CRM or lead tracker | |
| Website hosting and forms | |
| Your monthly total: | $0 |
ScaleFoundry Essential is $97 a month. Professional is $297 a month.
Use your own numbers. We don’t list other companies’ prices because they change and vary by plan. This is a rough comparison, not a quote, and features differ from tool to tool.
Reviews, done the honest way
Every plan includes Google review management. Here’s how we run it.
- Every finished customer gets the same review request. We don't filter out unhappy customers or steer them somewhere else. That breaks Google's rules, and it's not how we work.
- We never pay for reviews or offer discounts for them.
- New reviews show up in one place so you can reply while the job is still fresh.
- Some customers won't leave one. Asking every customer, every time, is the part most shops skip.
Who’s behind ScaleFoundry
I’m Ray, and I started ScaleFoundry. I kept seeing the same thing with contractors here in the DMV: good crews, good work, and jobs slipping away because nobody could get to the phone or follow up on an estimate. ScaleFoundry is the system I build to fix that. When you call 301-321-8805, you’re talking to us, not a call center.
Ray, Founder, ScaleFoundry
Client reviews
We’re a new company, and we won’t post reviews we don’t have. When DMV clients share how it’s going, their reviews will go here with their names and permission.
Results vary. What you get depends on your market, your prices, your crew’s capacity and how quickly your team follows up. No lead, review or job volume is guaranteed.
Questions contractors ask us
It's a lead follow-up system for home-service contractors. Calls, texts, forms and chat land in one inbox. Missed callers get a text back. Customers book on your calendar. Finished customers get a Google review request. Premium adds Google Local Services Ads lead gen.
Essential is $97 a month, Professional is $297 and Premium is $497. Paying yearly, it's $970, $2,970 or $4,970, which is two months free. Month-to-month, cancel anytime. Essential is self-serve with optional $199 guided setup. Setup is included on Professional and Premium. Premium ad spend is paid to Google.
Pick Essential if you want to run it yourself. Pick Professional if you want missed calls turned into booked estimates without babysitting it. Most owners start there. Pick Premium if you want us bringing in leads too.
We set up and manage your Google Local Services Ads. Leads flow into your pipeline and get followed up by AI chat and AI voice. You pay Google for ad spend, and ads start once Google approves your profile. No lead volume is guaranteed.
Yes. It lives in your account, and you can run it yourself. No lock-in.
Essential is usually live within a few business days. A Professional install usually takes one to two weeks. Premium ads start once Google approves your campaign.
No. Every customer gets the same request. We don't screen out unhappy customers, and we never pay for reviews.
Yes. We're based in the DMV and work with contractors nationwide, remotely.
We look at your setup first and connect to the tools you already use where we can.
No. No lead, review or job volume is guaranteed. Results depend on many things outside our control, like your market and your prices.
Let’s find where your leads are slipping
Book a free 15-minute call. We’ll look at how your calls, texts and estimates are handled today and tell you which plan fits. If none of them fit, we’ll say so.
Book a free 15-minute callRather talk now? Call 301-321-8805, Mon-Fri 8am-6pm ET.
What happens on the call
- We look at how your calls, texts and estimates are handled today.
- We tell you which plan fits, or if none of them do.
- No pressure. You decide what to do next.